History of Samsung
In 1938, Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoi (삼성상회), a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries produced in and around the city and produced noodles itself. The company prospered and Lee moved its head
01 Overview of Company
Founder : Samuel C. Johnson
Establish : 1886, Racine, Wisconsin.
Brand : 17 Categories
Country : 70 Countries
Employee : 12,000 employees
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03 Marketing Concept
Goals and usage situations
- Consumers have goal-derived and usage-specific categories in memory , therefore marketers can attempt to associate products with certain goals and usa
Authority Ranking
Vertical/high-power distance collectivism
Asia, Africa, Latin America
Psychological relationship between the leader and all others
Power and prestige
Powerful leaders accepted without question
Becomes exaggerated
Required to take care of group members
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Hutang budi
The person given the gift cannot refuse it, as this would involve a loss of face
At t
Lee Myung-generation growth engine industries and value-added business is one of the Global Healthcare Industry (Medical Tourism Business / Business to attract foreign patients) were selected, revised May 1, 2009 with the implementation of medical law medical tourism (foreign patients attract business) were actively support. Park Geun-hye calligraphy since the government came to the medical touri